PC-dom; it's not just for awkward, intellectual satirists any more.

After dumping Jerry Seinfeld and the "commercial about nothing," concept after just two installments, Microsoft is taking aim at Apple's ongoing campaign.

The idea is to have PC users everywhere declare "I'm a PC" in the same fashion as Apple star John Hodgman in an effort to remove the stigma suggested in the Apple ads. Among those who Microsoft has enlisted to be "PC's" are Dr. Deepak Chopra, actress Eva Longoria with husband Tony Parker, and of course Bill Gates himself.

Users will also be asked to submit their own "I'm a PC" shots. Hopefully, it will turn out better than the last time Microsoft let its users handle the publicity.

Surely, Apple will take the high road here and not bother to reference the campaign in future Mac/PC ads...

19 Sep 2008