Developers of MacOS X software got a bit of a thumb in the eye from Apple this week with the announcement of WWDC 2010.

When the company gave the outline for the June event, it also shed light on the Apple Design Awards conference that will be taking place during the show. The awards recognise excellence in programming from developers of Apple's platforms, such as the iPhone OS and the Mac OS.

Well, at least they used to. At this year's conference, there will be no category for MacOS X software.

A minor deal all in all, but companies that have long crafted code for OS X have to be more than a bit miffed. After all, the operating system has long been the chief selling point for Apple's highly lucrative Macintosh computer lines, and without applications to run on it, what good is the OS?

It's no secret that since the original iPhone, Apple has been focusing on developing the OS and ecosystem for its handhelds, and it's obvious that developers have been willing to write for the iPhone OS, but c'mon Apple, not even a little love for the MacOS?

30 Apr 2010