Apple is maintaining that customers who haven't pre-ordered an iPhone 4 will still be able to buy one from the Apple Store on 24 June.

This is the official line despite the fact that those pre-ordering online will now not be able to receive their device until 2 July. Over 600,000 units were pre-ordered on the first day of availability this week with demand quickly outstripping supply.

An Apple spokeswoman confirmed that iPhone fans will be able to purchase the device, referring us to the web site.

However, when V3.co.uk visited the Apple Store in Regent Street, we were told that although customers are welcome to queue up on 24 June, it is likely that the units will be reserved for those who have pre-ordered the device.

There was no way of reserving the iPhone in-store, with the Apple staff again directing us to the manufacturer's web site.

The mixed messages from Apple continued as a spokeswoman said, "We have no plans for a launch event at Regent Street". However, in-store, a member of staff said that he expected there to be the usual buzz that accompanies a major Apple launch.

The iPhone will be available from all the major UK networks except for T-Mobile, as well as Carphone Warehouse and Phones4U, on 24 June.

17 Jun 2010