In light of V3.co.uk's list of the Top 10 Technology Acquisitions, Mac Inspector decided to look at Apple's best merger ever.
The company has made some very savvy buys in its 34 years of existence. From the clone-killing purchase of Power Computing to the merger with PA Semi that gave Apple an in-house developer for iPhone processors, the folks down in Cupertino have made some savvy buys.
One purchase, however, stands head and shoulders above the rest as the greatest acquisition Apple has ever made.
In 1997, Apple was hurting in a bad way. Years of neglect had left the MacOS as a rusty old antique, and it was painfully obvious that in order to keep up with the upcoming generation of hardware and software, the platform needed to be re-written from the ground up. With cash in short supply, then-CEO Gil Amelio realised that the company didn't have the time or money to do a complete re-write in house, so he turned to the start-up community for the basis of its next platform.
The company settled on a budding Unix platform developer called NeXT. Their product would eventually become the basis for MacOS X and help to bring the Macintosh into the 21st century.
More important, however, was the personnel brought in by the deal. The chief executive of NeXT was none other than one Steven Paul Jobs. The Apple co-founder came back aboard the company and within a few months he had effectively maneuvered his way back into the chief executive spot.
Under Jobs' reign Apple was able to reinvent itself not only as a vendor of personal computers, but also as a pioneer of consumer electronics. Among the runaway successes Jobs has spearheaded were the iPod, iMac and iPhone. His reign has seen Apple go from the brink of bankruptcy to one of the most profitable companies in the tech world.
What many don't realise, however, is that the deal came very close to never happening. Amelio's first choice of an acquisition target was Be Inc. The company's BeOS was in many ways a perfect fit for Apple. Had Be founder Jean-Louis Gassée not stuck to his guns and demanded top dollar for the company, Apple might very well have never even entered into discussions with Jobs and the company would look very different today. In fact, Apple might not even be around today.
21 Aug 2010