Troubled phone firm Nokia has lured a new head of brand management away from Coca-Cola, Sneak hears. A shrewd move on the face of it: the brown, fizzy tooth-rot is, after all, supposed to be the world's number one trade name. But a closer look at new hire Keith Pardy's CV reveals a role at Coke in charge of global brands for non-cola products - such as, say, Dasani, the not-exactly-pure bottled water that flew off retail shelves in much the same way that, say, carbonated cat's piss might. No doubt Sony Ericsson, Motorola and Samsung will be the first to raise a glass of something rather more tasty than tap water to toast Pardy's arrival...

20 Aug 2004