Earlier this week chip giant Intel launched a new edition of its Centrino platform, which had previously gone by the codename Sonoma - a label that looks related to the word "melanoma" in some way. But for once Sneak is not intrigued by the name but the game. What exactly was Intel up to at the Sonoma launch, given that it had invited not just seasoned technology professionals such as Sneak, but had also asked along tabloid muckrakers from The Sun and The News of the World. And, indeed, appeared to be suggesting to these two earnest publications that Sonoma was the perfect platform for speed-dating. Sneak is not sure of the precise connection between accelerated wooing and a slightly better laptop, but looks forward to reading the headlines. "Get your chips out for the lads" must surely be a goer.

28 Jan 2005