Sneak is disappointed to learn that BT’s newly launched Bluephone product is to be called BT Fusion. OK, so the catchy codename might have given consumers entirely the wrong idea about what the vibrate function is for, but even so, Sneak was hoping for a better name for what is, after all, a groundbreaking product. Something futuristic would have been nice. Something like what you'd hear in Futurama or The Jetsons. The Roam-o-phone, say, or the Dual-Mode Auto-Talkamatic. Or, given that all incoming calls to what is often a landline will be charged at mobile rates, perhaps the Cost-o-phone or Dual-Mode Rip-offomatic might have been more apposite...

15 Jun 2005