A strong brand is all-important to selling products, or that's what the vendors would have us believe. However, if Sneak's experience is anything to go by, some companies in the IT sector might have a little more work to do on polishing up their brand recognition.
Stuck on a slow-moving train out of London, Sneak couldn’t help but overhear the conversation between two suited executives across the carriage. Frustrated at the snail-like progress of the train, the two had taken to trying to impress each other with the features of their respective smartphones.
"It's fantastic this Windows Portable," said the first exec, showing a movie clip from his handset. The other refused to be impressed, retorting: "I can use mine hands-free in the car... Because it's got Blueberry."

18 Jul 2005