Is it just Sneak, or is there something odd about the latest BT TV advert? The useless, floppy-fringed thirty-something male plus new partner (mother of a brood of sullen sprogs) tour a trendy house for sale, guided by a clipboard-clutching pipsqueak of an estate agent, only to stumble across a white IP-phone, whereupon the pipsqueak agent launches into a sermon about the wonders of BT’s Total Broadband package. That one.

Why, if the bleeding IP-phone is so great, have the previous owners left it behind in their otherwise stripped-bare house?

And why, exactly, does BT think it a good idea to use an estate agent to extol the virtues of its services? That profession does, after all, enjoy a reputation for being about as trustworthy as a hoodie’s promise to tidy his room. Plus, estate agencies are universally loathed and despised for creaming off huge profits from customers that they pretty much have over a barrel.

Ah... suddenly Sneak sees the connection.

08 Aug 2006