Is it just Sneak, or does the new Cisco logo, adopted officially earlier this month, look a bit familiar? Ironically, given Cisco’s reputation for being about as cheap as having your chips cooked for you individually by Gordon Ramsay, Sneak reckons the new identity calls to mind the no-frills, anti-design Tesco Value brand. Of course both Tesco and Cisco enjoy a leadership position in their respective markets, leading to plump (some might say obese) profits. Hence the vertical stripes. They’re slimming, don’t you know.

17 Oct 2006