Intel has unwisely decided to attempt a spot of viral marketing to big up its Core 2 Duo processors. Its ObsoletePC.org web site ponders what to do with your old PC once you’ve bought a shiny new one, in the style of YouTube, MySpace, et al. Hence a lot of shaky-cam fake-amateur footage of people turning keyboards into skateboards, or old laptops into catflaps. The site carries no Intel logos but nonetheless has big clumsy corporate stamped all over it. It’s a bit like watching your dad at a wedding, trying to get down to the Scissor Sisters.

13 Dec 2006