As many Apple-fan websites have been pointing out, cocky Steve Jobs may not be 100 percent certain that the iPhone will still be called the iPhone when it ships. The clue? Sneak’s iMac has “iMac” written on its back in big fat letters. Sneak’s iPod has “iPod” etched on its back in similarly prominent type. But if the new Apple iPhone has “iPhone” stamped on its back, then it’s in very small letters indeed, because Sneak can’t see it anywhere. Nope, there’s just an Apple logo and a flat empty space in which to etch an apology to Cisco for purloining its brand.

So, if the iPhone ends up with a new name, what might it be called? Perhaps there may even be money to be made from registering a few speculative domains, before Apple has a chance to announce that the iPhone will henceforth be known as the iBlower, or the iDog-n-Bone.

18 Jan 2007