Sneak’s bolthole is just around the corner from Marshall Street, the unfortunate corner of London in which WAGs Boutique is filmed. When the two rival reality-TV shops are open, long queues of optimistic followers of low fashion clutter up the entire street. And the lines have been getting steadily longer.

Given that the queues are composed of impressionable people eager to throw their cash at a pair of shops that happen to be on the telly, hoping no doubt to be featured in the programme, and also given that the TV companies are clearly keen to rake in dosh by whatever means necessary including fake phone-ins, Sneak wonders why these two streams have not been taken to their logical confluence. Why not create a sort of eBay TV which could simply auction off chunks of primetime airtime to the highest bidder, no matter how lowbrow their proposed content?

No, hang on, we already have ITV.

05 Apr 2007