Sneak read with sadness that the consolidating UK broadband market has lead to the sale of Pipex’s broadband and phone services to Tiscali. What will now become of Pipex’s legendary flag bearer, the Hoffmeister himself David Hasselhoff? Might we see him poached by another ailing brand hoping to sex-up its image? Maybe Dell could cash-in on Hoff’s easy going charm to reengage with its customers, and SAP could also do with a sprinkling of magic Hoff-dust to throw in Oracle’s eyes as they try and get themselves out of a sticky legal situation.

But beyond that…Sneak really hopes someone gives DH something to do during the week. It must be so boring lying around in hotel rooms eating Wendys burgers all day.

16 Jul 2007