Sneak read with sadness the news that Virgin's Mobile TV service is to be axed, and with it the silicon-enhanced siren Pammy Anderson has been dropped by the firm as its mascot-come-flag-bearer. Ms Anderson was unveiled to great fanfare last autumn in a dreadful multi-million pound TV ad campaign, but apparently her doubtless charms have failed to convince punters to watch TV on their mobiles.

Although there are two very obvious reasons why she was chosen, if Sneak had to pick anyone to front that campaign it probably wouldn't be Pam. I doubt a phone has been invented yet with a screen big enough to fit the entire Anderson frame.

27 Jul 2007