Following hot on the heels of Radiohead – which must be something of a first for the person involved – Sir Cliff Richard is going to let internet users decide how much his new album should cost.

Sneak refuses to be drawn into suggesting that the average Cliff fan may not be best placed to operate a computer, since they are probably still struggling with the highly complex instructions that came with their Argos catalogue, but he will say that Cliff's decision is a pretty good one.

According to the web site lovecliffrichard.com the download version of 'Love, the Album" will have flexible pricing depending on many people agree to have it in their homes, in the run up to its November 12 release date.

Sneak votes for a fiver, and Sir Cliff can pay him in luncheon vouchers if he likes - so long as Sneak gets the danger money, he will be happy. Oh, and if there is any flexibility on the album title, Sneak suggests Hate, this Album.

30 Oct 2007