it-sneak

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You can force it but it will not come

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Rhead
Oh dear. A few weeks ago, Sneak reported how UK depresso-rockers Radiohead are offering their latest album In Rainbows for download for as much or as little as you fans think it's worth. "Fantastic!", "The future of music downloads!" and "Utter madness" were just three comments overheard by yours truly about this laudable endeavour. "A cynical marketing gimmick" was another, perhaps closer to the truth.

Well, whatever you think about the reasoning, it doesn't seem to have worked for Thom Yorke and co. Figures just released show that of the 1 million plus people that downloaded the album since its release, nearly two-thirds didn't pay a sausage for it. How rude. Maybe it's a sign that the Great British Public thinks anything available for download should be free … or maybe they just didn't think much of the album.

07 Nov 2007

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