Sneak reckons he's down with the kids….he's even got a t-shirt with Crowded House printed on the front of it. But sometimes he feels uncomfortably old. Like the other day when he had to sit through the launch of social networking site Bebo's latest and greatest initiative – Open Media. The scheme will give media companies like the BBC and CBS "free and open access" to the network to place content and advertising on their own media players.

But that's not what made Sneak a little icky. It was the dawning realisation, as all we lucky few journalists sat in the auditorium of the Bafta theatre on seats donated by Scorcese, Copolla and, um, the cast of Casualty, that the target audience for all this is actually just a bunch of kids.

We watched them on the big screen extole the virtues of the site; some eloquently – obviously those at the higher end of the 13-24 year old demographic – and some less so. And we witnessed the panel debate to end all panel debates. Actually all it did was to end Sneak's will to live – sadly in the process missing a "tour de force" performance by Jamie Cullum. Phew, just in time then.

14 Nov 2007