MC Hammer, yeah, the MC Hammer, is soon to launch a rival to YouTube that solely promotes videos of people dancing.

What part of that sounds weird? All of it? Yeah, same here.

Consider this though. Hammer, or MC Hammer, is apparently a big name in the tech world. He advised software as a service king Salesforce, prior to its launch, used to hang around firms like Apple 'back in the day', and has been asked to speak at high profile IT events.

The man who once said, "Stop! Hammer time!" is now quoted as saying things like, "There is no high-tech lingo or business strategy that you can talk that is above my head. I breathe this stuff."

Hammer has reinvented his self a few times over his career. From gangster rapper, to pop star, to preacher and television personality, and now he has even 'dropped' the comedy trousers. Perhaps it will be this last act that reignites his career properly.

To quote the great man, "And so we pray. Ah,yeah, pray(pray) we got to pray
Just to make it today"… and so on.

02 Jan 2008