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New McApp helps regulate your festive drinking

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tennents super.jpgWorried about your drinking? Afraid it might be spiraling out of control? Need some help? Well, forget about AA, now there's an app for your problems ... and it's wearing a kilt.

Yes, from the home of alcoholism, the Proclaimers and Buckfast (we're sure the three are related somehow) comes You Booze, You Looze. It's a new application launched just in time for the Christmas onslaught of lardy finger food and binge drinking which "takes a fun approach to get Brits thinking about their drinking".

This fun approach involves users uploading their personal details to create an invididual profile. The app then monitors and records how much and what type of booze is being consumed, how much it's costing and how many calories.

Users can get their friends shamed, sorry, involved too, as the app can cope with multiple profiles, and there are sobriety tests to illustrate just how pished you really are.

There is a serious side to all of this, of course, as David Hamilton of Dundee-based developer Digital Goldfish is keen to point out.

"We all drink more than we should, especially during the Christmas period," he said. "Simply by totting up those units and calories with this new app, and sharing information with friends, people are more likely to figure things out for themselves."

Nice idea, but it remains to be seen whether potential users will deem the 59p price tag better spent on half a can of Tennents Super.

01 Dec 2009

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