If you were wondering what photography company Polaroid was up to, wonder no more. The firm has aligned itself with gaga popstar Lady Gaga in the hopes of creating a number of speciality products.

According to the pair of them the partnership unites 'one of the world's most iconic brands', yeah Polaroid, with today's 'fastest rising musical artist and cultural trend setter' - who in this instance, we take to be Lady Gaga. What will she get up to, apart from going "Oh, oh oh oh. Oh oh oh oh oh...", a lot?.We wouldn't like to imagine.

"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects," said Lady Gaga. "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation-blending the iconic history of Polaroid and instant film with the digital era-and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it-finally, have a real job."

We don't know how often Gaga will appear in Polaroid's offices, but we sincerely doubt that she will be punching in between nine and five too often. Though when she does she will more likely than not be wearing an outlandish hat and very little else. Which should at the least, make for some interesting board meetings.

Thankfully, neither she, nor the person that wrote the announcement will have much of a role in accounting or finances. "She is the only artist since the inception of monitored radio airplay to claim five #1 hits from a debut album ("Just Dance," "Poker Face," "LoveGame" and "Paparazzi"), the blurb tells us. And unless we are very much mistaken, that only makes four, and of those we have only heard of three.

06 Jan 2010