Figures published today by NBC and ABC in America suggest that iTunes may be already transforming the face of TV. Having cornered and colonised the music downloads market, TV shows such as The Office and Lost have seen their audience figures jump by as much as 15% since they were made available for $1.99 through the iTunes music store. It’s funny now to think that Steve Jobs was initially skeptical about a video iPod, but alas it seems the man with the golden touch has struck again.

iTunes boosts prime time ratings for NBC, ABC [iLounge]

17 Jan 2006