Far from being an online auction house, eBay is almost an online shopping portal for people wanting to buy their goods. It's fairly easy to make money through eBay, but more difficult to get noticed and, if you start from scratch with no feedback, you'll need some eye-catching professional auctions so that you look like you've bothered to make the effort. Here lies the problem. Most eBay sellers simply use the standard browser-based tools to create their auctions and do not know that you can manage the visuals that make up your auction, through another specialised application.

iSale 4.4 is a tool designed for the Mac OS that enables you to pick a template for your auction then configure just about every aspect of this template. If you're a powerseller, you can use an external image storage site such as Picasa to maintain your images, whilst keeping a standard set of sales conditions for all your auctions. You can also monitor and maintain your auctions once they are online.

21 Nov 2007